Futra is a multimedia experience brand that makes the connection between genres, art, and design. Based in the burgeoning scene that is Los Angeles, Futra dares to form an identity of its own rather than follow the lead of others. Futra invites artists of all walks of life; visual, graphic, installation, performance -in addition to musicians- to find harmony with one another.
Futra is the latest in a line of projects by Midwest transplant Tara LaPlante. A visual artist and one time owner of an art gallery in Minneapolis, Tara was a founding member of the Timefog record label. Home to many techno artists including Jon Hester, Mike Gervais, James Patrick, Dustin Zahn, and DVS1 the label went on to work with producers such as Barem, Tim Xavier, Drumcell, Raiz, Audio Injection, Someone Else, and Bruno Pronsato.
Tara’s relocation to Los Angeles in 2009 formed a change in her artistic vision. The fusion of bass music, traditional dance culture, and visual arts became the source of inspiration for Futra, a new experience and label within the city. Founded in 2011, this multimedia experience brand features DJ’s, producers, designers, performers, and visual artists through art and music events, music releases, podcasts, and radio shows.
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Teaming up with Tara as Futra’s Art Director is artist and visionary Joana Perez. After growing up in the Midwest dance music scene, she moved to California in search of warm weather and inspiration. Joana quickly attained a degree in Fashion Design from FIDM and has been hard at work in the industry ever since. Joana continues to push herself creatively and recently launched her own fashion brand BLACK AND GREIGE, an independent label that appeals to a “minimalist rebel” sensibility.
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